"Create that which you wish to see in the world" ...and that's just what we did!

We Are Feel Good was born around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming of a sunscreen that they could ‘feel good’ about - and create one. This led to many years of researching, developing, refining and testing and finally - We Are Feel Good Inc. went from a dream to a reality. We Are Feel Good Inc. is 100% Australian owned and made.